How brands can track creator performance

Measuring what actually works has been the hardest part of influencer marketing. Per-creator attribution changes that.

One of the biggest challenges for MENA brands running influencer campaigns has been measuring what actually works. With traditional influencer marketing, brands paid for posts and hoped for the best. QYUBIC X approaches this differently by organising every campaign around per-creator attribution.

It starts with unique codes and links. Each approved creator on a campaign can receive their own campaign code or link. When their audience uses it at checkout, that order can be attributed to the creator — building a record of each creator’s contribution that the brand can review and verify.

From reports to decisions

The brand dashboard organises reported campaign activity in a structured view: clicks, orders, order value in AED, and commission per creator. Brands can compare creators side by side, identify strong performers, and decide which relationships to prioritise — based on reviewed results rather than screenshots.

Beyond reported numbers, brands can also review creator content against the brief, keeping brand messaging accurate and aligned with campaign goals. This combination of creative oversight and per-campaign reporting gives brands the accountability they expect from their campaign investments.

Good to know

Campaign metrics are manually verified today — campaign performance can be reviewed and reported results can be verified. Automated tracking and payout workflows are planned for the next phase. Public marketing pages only ever show clearly labeled illustrative previews.